In 2014, Below the Belt realised men were experiencing a very real issue that needed addressing.
Among the plethora of men’s grooming ranges, there were no decent products to effectively keep the groin area fresh and dry. Men were forced to use messy white talcum powder, or even spraying underarm deodorant down there!
They decided to put a stop to this gnarly situation and created a range of skincare products to combat the discomfort of perspiration and chafing in the groin area, for a long lasting fresh and clean feeling.
Expertly created in the UK, their regimen of everyday products make life for modern, active men more comfortable, so you can feel your best all over, all day.
Now established in the UK and Worldwide, with a range of products that deliver freshness for the whole body, Below The Belt Grooming™ produces highly effective body and skin care that does exactly what it says on the pack, at an affordable price.
They're about straight-talking, getting the job done, without embarrassment or awkwardness. We all have bodies, and we need to take care of every part..
All their products are dermatologically tested so you can trust they will care for your skin. Suitable for vegans and Cruelty-free.