What can I say, not only was asked to become a Brand Ambassador for the hugely popular brand Lyle & Scott, but they kindly took me along with them to the Boardmasters festival 2018 in Newquay.
The weekend was epic. Situated across two legendary locations along the beautiful Cornish coastline, Boardmasters once again returned to deliver the ultimate in the lifestyle we all love. Surfing mecca Fistral Beach plays host to the best in action sports including surf, skate and BMX competitions which kicked off on Wednesday 8th August from 8am. As well as the competitions there was a Surf Village, Beach Sessions and a Beach Bar for everyone to explore and enjoy throughout the weekend.
From Friday, the party expanded to the festival site at Watergate Bay with world class music acts playing across multiple stages. Known throughout the land as Cornwall’s festival; Boardmasters delivered a laid back festival atmosphere designed to bring out the inner surfer in everyone.
Being a Brand Ambassador is not just about posting photos of clothes etc nor is it just someone who leaves you a good review or would agree to be quoted in a brochure or radio ad.
Like myself, brand ambassadors are passionate enough that you can call on them repeatedly, in many different situations and have confidence that they will continue to share their great experiences with others. An endorser will say nice things in a survey. A brand ambassador will say nice things for a year straight. That's why I love representing Lyle & Scott, a reputable brand that I can invest my time and effort in, by creating the engaging content my followers and Lyle & Scott customers enjoy seeing.
Lyle & Scott is a profitable, privately owned Scottish brand with a 140 year history that has built a reputation for crafting high-quality knitwear and other clothing. They are a brand with true authenticity, heritage and expertise recognised throughout the world; from early collaborations with Christian Dior to clothing some of the world's golfing greats. They are a men’s fashion brand and combine this with a solid authority and presence within the golfing sector with sales which have grown from £10m in 2000 to £30m in 2013.