UNBOXING THE NEW @nike Vapormax. These really are the next generation in footwear and a new exciting era for Nike and the evolution of the Air range. With a reinvented cushioning system, the Nike Air VaporMax Flyknit Explorer Men's Running Shoe delivers a lightweight, bouncy ride for a gravity-defying sensation underfoot and Flyknit fabric for a snug, flawless fit.
Air cushioning provides maximum impact protection from heel to toe. Carved-out sections in the sole help keep the shoe incredibly flexible and lightweight.
Flyknit fabric offers a snug, sock-like fit that wraps your foot in lightweight, breathable comfort.
Flywire technology—strong, lightweight cables that hug the midfoot—integrates with the laces for secure lockdown and stability.
NIKE AIR MAX ORIGINS:
Nike's revolutionary Air-Sole unit made its way into Nike footwear in 1978. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort—suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking colour combinations and reliable, lightweight cushioning.
Nike Flyknit technology was inspired by feedback from runners craving a shoe with the snug (and virtually unnoticed) fit of a sock. Nike embarked on a four-year mission with teams of programmers, engineers and designers to create the technology needed to make the knit upper with static properties for structure and durability. Then the precise placement of support, flexibility and breathability—all in one layer—was refined. The result is a featherweight, form-fitting and virtually seamless upper. This unprecedented precision maximises performance while reducing the material waste of traditional cut and sew by an average of 60%. The equivalent of six recycled plastic bottles are used in every pair of Flyknit shoes, saving millions of kilos of material from reaching landfills.
Go check them out and find out more! They come in a range of very smart colours.